Does a business tool fit a creative process?

Photo by Christin Hume on Unsplash

I’ve been reading about the business concept of Return on Investment (ROI) and its application to the writer’s life to increase profit margins and define the marketability of content. According to Wikipedia, ROI is “a ratio between net income (over a period) and investment (costs resulting from an investment of some resources at a point in time).” Proponents of using ROI in the writing life claim that assigning a cost to each piece of the writing process the writer gains a clear picture of what is a cost-efficient use of time and what is not. This guides the writer in producing different content or streamlining their process. The argument makes sense at first glance, and yet . . . Is the act of writing an industrialized procedure that can be broken down into widget-style chunks? Can the writing process be calculated and measured? Must all writing adhere to the rules of a consumer driven marketplace?

Writing as skill. Writing as craft. Writing as art.

If we define all writing as transactional, then ROI can be applied to the process; however, not all writing is transactional.

Journalists and Copywriters


Novelists, Poets, Short Story Writers, and Others

An Alluring Notion

Fiction writer and poet. Author of the historical fiction book Babchi: A Love Story.

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